Most bosses agree that the marketing company's image is a smart idea. However, very few people understand and utilize an effective tool and less expensive are media.
The media need the information to be able to work. Become an expert in providing information to the media as a way to raise visibility, credibility, along with the presentation capabilities of your ideas. And when your opinions really value related trends, products, services, your knowledge will be demonstrated as much. This influence is greater than all the expensive advertising campaign. Appeared in the media, you will open a new campaign to reach consumers, and exposure to them in a different way.
So, how to build useful relationships with media? Here are a few important ideas to help you achieve what you want.
1. Let them know you are there
You do not need an expensive plan to become experts providing information to journalists. You just call them and introduce who you are and give some suggestions for those ‘hot’ issues that you know very well. The information you provide as much detail, depth and current, you will be their immediate attention. And then you will be in the list of journalists and experts expect the next opportunity.
2. "Do your homework"
Building relationships with the media requires you to constantly improve their knowledge. You must demonstrate a deep understanding of the stories, matters you will talk about. To do this, you need to do is read, listen, learn, think, analyze, synthesize from different sources. Generally, you have exactly an expert on the issues you need to talk.
3. Learning to communicate
The purpose of journalism is to provide information as a brief. Therefore, present your story simply, easily to understand. Do not let the journalists; reporters have to spend much editing or selection for your comments. Overall, it's not simply say what you know, but also your understanding. Say so brief, concise, compelling are what you need to learn first.
4. Quick response
If you work with the media, one thing you need to know that is updating and responding quickly. You may know very well about it, but you do not provide for the journalists in time, you will quickly be forgotten only.
5. Faithful to what you know
Keep stance when asked, comments or chatter. As an expert does not mean that you know everything. So if you do not know, do not hesitate to say "I honestly do not clear on this issue."
6. Do not lie
Never intended to fool or distort the truth. Reputation is the most important thing for reporters, rather it is meant to be secure in their professions. Damage journalists’ confidence means that you will not have the next opportunity to work with them.
The media need the information to be able to work. Become an expert in providing information to the media as a way to raise visibility, credibility, along with the presentation capabilities of your ideas. And when your opinions really value related trends, products, services, your knowledge will be demonstrated as much. This influence is greater than all the expensive advertising campaign. Appeared in the media, you will open a new campaign to reach consumers, and exposure to them in a different way.
So, how to build useful relationships with media? Here are a few important ideas to help you achieve what you want.
1. Let them know you are there
You do not need an expensive plan to become experts providing information to journalists. You just call them and introduce who you are and give some suggestions for those ‘hot’ issues that you know very well. The information you provide as much detail, depth and current, you will be their immediate attention. And then you will be in the list of journalists and experts expect the next opportunity.
2. "Do your homework"
Building relationships with the media requires you to constantly improve their knowledge. You must demonstrate a deep understanding of the stories, matters you will talk about. To do this, you need to do is read, listen, learn, think, analyze, synthesize from different sources. Generally, you have exactly an expert on the issues you need to talk.
3. Learning to communicate
The purpose of journalism is to provide information as a brief. Therefore, present your story simply, easily to understand. Do not let the journalists; reporters have to spend much editing or selection for your comments. Overall, it's not simply say what you know, but also your understanding. Say so brief, concise, compelling are what you need to learn first.
4. Quick response
If you work with the media, one thing you need to know that is updating and responding quickly. You may know very well about it, but you do not provide for the journalists in time, you will quickly be forgotten only.
5. Faithful to what you know
Keep stance when asked, comments or chatter. As an expert does not mean that you know everything. So if you do not know, do not hesitate to say "I honestly do not clear on this issue."
6. Do not lie
Never intended to fool or distort the truth. Reputation is the most important thing for reporters, rather it is meant to be secure in their professions. Damage journalists’ confidence means that you will not have the next opportunity to work with them.
Written by Teresa.Pham for Librezine